Ximena Ureta Studio
Chile
The original “Azur Millésime’s” creative codes are clearly visible in the studio’s proposal for the new “X” symbol, using transparencies and lines superposition as an art form.
The design is composed of two main oval shaped glasses printed with the same, mirrored image, producing a geometric effect called “moiré o muaré”: the intersection of two visual patterns situated on top of each other, that results in a brand-new one. The illustration was made with a technique called “Suminagashi”.
ximenaureta.cl