For Make a Mark, the 18 participating design agencies received a briefing focusing on sustainability, luxury and innovation in the wine and spirits packaging industry.
Sustainability
What are we looking for? A mindful approach to the environment, organic products and an emphasis on circular processes are top priorities for all of us. Also, a focus on technical innovations plays a strong role in helping to fulfil the three R’s: recycle, reduce and reuse.
Luxury
Luxury, as an expression of prestige, used to be for the very few. That’s no longer the norm nowadays. This means we can let go of the traditional, pared-back design of luxury packaging and enjoy full license to express ourselves creatively. At the same time, building desire remains key to the luxury space, and we can do that through the use of premium materials and the sensorial tactility they offer — which is especially important in the wine and spirits sector, where shelf appeal is crucial and purchase decisions are made within seconds.
Innovation
What’s the next big thing in packaging trends? Do you believe there’s an innovation just waiting to be discovered? If so, harness our cutting-edge technological capabilities, let your imagination run wild and create something truly unique and groundbreaking.