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About the project

For Make a Mark, the 20 participating design agencies received a briefing focusing on sustainability, luxury and innovation in the wine and spirits packaging industry.
Sustainability
What are we looking for? A mindful approach to the environment, organic products and an emphasis on circular processes are top priorities for all of us. Also, a focus on technical innovations plays a strong role in helping to fulfil the three R’s: recycle, reduce and reuse.
Luxury
Luxury, as an expression of prestige, used to be for the very few. That’s no longer the norm nowadays. This means we can let go of the traditional, pared-back design of luxury packaging and enjoy full license to express ourselves creatively. At the same time, building desire remains key to the luxury space, and we can do that through the use of premium materials and the sensorial tactility they offer — which is especially important in the wine and spirits sector, where shelf appeal is crucial and purchase decisions are made within seconds.
Innovation
What’s the next big thing in packaging trends? Do you believe there’s an innovation just waiting to be discovered? If so, harness our cutting-edge technological capabilities, let your imagination run wild and create something truly unique and groundbreaking.
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Make a Mark is an exclusive innovation project developed by three global industry leaders—Estal, Avery Dennison, and Leonhard KURZ. An open brief with a focus on sustainability, luxury, and innovation. An invitation to some of the top packaging design agencies in the world to participate. All taking part in creating an exciting platform within the Wines and Spirits, Beauty and Fragrance, and Gourmet Food sectors.

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“Since packaging is more than just a glass bottle and stopper, we thought, why not join forces with the most respected industry leaders in labelling and finishing — Avery Dennison and Leonhard KURZ — to see how much further we can push creative innovation? And what if we were to invite a number of the world’s top packaging designers and turn this into something bigger — a creative platform for showcasing new ideas and for building an inspiring design community?”

- Gerard Albertí. ESTAL

Thus, Make a Mark was born — a project with the goal of exploring packaging innovations from a 360-degree perspective that includes glass, labels, finishing and design.

About the book

Available from October 2nd - Luxepack

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envelope 2023!

A bottle. A label. An embellishment.
A platform for pushing innovation.
A chance to unleash creativity.
To showcase talent.
To explore new territories.
To think freely, to think beyond.
A time to take risks.
To reinvent without fear.
To innovate without constraint.
To leave behind the expected.

Lead the way, be brave.
Make a Mark
Available from October 2nd - Luxepack

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About the book Available from October 2nd - Luxepack
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