Lonsdale France With this new design challenge, the international branding and design consultancy with offices in Paris, Singapore and New York, re-opens the narrative around “Khus”, their zero- waste perfume concept created for Make a Mark to shift the paradigms of luxury.

The “X” symbol — representing Avery Dennison, Estal and KURZ — opens a creative dialogue with vibrant colours, expressing the inspiration of designers.

The studio plays with negative space to reveal the power of the “X” mark, revealed by a colour gradient of the past editions, with an emphasis on the pink, the colour of the 2022 edition they took part in. lonsdale.fr