Lavernia & Cienfuegos Spain The starting point of the design proposal revolves around the “X” as a symbol that can be used to identify something unknown, as well as to indicate a variable term. Their original packaging project “Edit-36”, was based on combining different parts of packaging, to create a new one.

The “X” concept perfectly goes with this notion, because the result is unknown, and the process of creation consists of choosing some variables or others.

For this reason, the final proposal for their “X” symbol is not the crossing of two straight lines, but a central core from which four segments emerge, varying in colour and texture, that merge in constant change, like the beauty of life. lavernia-cienfuegos.com