JVD Estudio Chile In the studio’s “X” symbol design, all of the distinctive elements from the original packaging project ”Gran Pisco DOX” were remixed to create a disruptive and powerful mark full of meaning.

The copper horns symbolise strength, resilience, and vigour, values at the heart of the Bou Barroeta family, and the traditional distillation process in copper stills. The stopper symbolises the harmony between the sky and the earth, elements in constant movement but perfectly balanced, just like the constellations that revolve around the top.

The overall texture of the design arises from the process of copper corrosion and its minerals, showcasing its evolution and different states of the Chilean soil. jvdestudio.com