forceMAJEURE USA The studio’s original packaging project “Noumenon” was named after the Kantian philosophical idea that everything has a true existence independent of and imperceivable by the human senses.

Today, they attempt to express this pure, yet unperceivable concept, through the power of AI, which is neither truly human, nor sensory.

Through the “X” symbol, the idea of the ‘noumenon’ becomes perceivable for the first time, approaching the concept and sentiment that who we truly are is often beyond our means of expression, to re-imagine self-expression as a radically true form beyond the limitations of style, speech, and mannerisms. forcemajeure.design