Co-Partnership Australia Founded in 2011, Co-Partnership is an independent design agency focused exclusively on the global drinks industry. With a team that blends strategic minds, cultural thinkers, and creative craftspeople, the agency delivers powerful, insight-driven branding, packaging, and activation. Based on the belief that the strongest ideas are built in partnership, their collaborative process has helped define some of the world’s most iconic drinks brands. Equal parts rigorous and inventive, their work thrives at the intersection of culture, commerce, and creativity.

Concept: Priceless
A bottle with no rules. A brand with no blueprint.

Credits: Creative Directors: Zoe Green, Max Harkness
Creative Team: Ed Graves, Dylan Larisch-Morgan, Jase Whalley, Brit Primmer, Abraham Lule, Liam Lapsley
CGI Studio: in-house
Concept Name: Priceless
Studio: Co-Partnership
Location: Australia / United Kingdom/Need Studio address: Level 2 / 113 Reservoir St, Surry Hills NSW 2010, Australia, +61 2 9280 2007
Glass Bottle: Estal CUSTOM Priceless 750ml
Label Material: Avery Dennison FASSON® Silver Foil Emboss + PP 120 Matt Wine
Transfer Foil: KURZ COLORIT® 307034 + KURZ COLORIT® Trans 812
Closure: Custom stopper by Tapì / Les Bouchages Delage
Print Method: Hot stamping and debossing (with H+M Tools)
Print Partner: MCC Adelaide Pty Ltd
Secondary Packaging: Custom crate by MaCher co-partnership.com