Black Eye Project United Kingdom The studios’s original “What’s your poison” packaging concept for high-strength vodka was reworked into an abstract symbol that highlights the damage illegal sewage is doing to UK rivers and waterways.

The new design evolved from the traditional “X” orange symbol used to warn of toxic contents, incorporating environmental hazard imagery and naming commonly found (but highly unexpected) substances in polluted rivers.

This combined approach is based on shocking the viewer into engagement and strives to emphasise the severity of the issue at hand through a very simple but effective design concept. theblackeyeproject.co.uk