Backbone Branding Armenia The studio’s vision for Make a Mark’s “X” symbol reflects their belief in the power of the project to inspire and give creative people the opportunity to express their ideas freely and innovatively.

They brought this concept to life by representing the “X” as a window or an opening, from which light shines through, supporting creative thinkers, illuminating their path, and helping them see their innovations.

The light emanating from the darkness and projecting the “X” stands for the journey of ideas. This journey leads to the creation of impressive projects, such as their “ONCE” packaging bottle design, a uniquely conceived brandy concept that encapsulates the spirit of innovation and creativity. backbonebranding.com