Backbar Studios is an award-winning Irish design studio specialising in branding and packaging for the global drinks industry. Their work combines storytelling, craft and commercial strategy to build effective, iconic brands. They strive to hero rooted brand truths and to evoke connection and joy.
Backbar collaborates closely with founders and producers, partnering throughout the end-to-end creative process. Guided by a “fewer, bigger, better” ethos, the studio creates considered work designed to cut through the noise, build strong shelf presence and bring the entire brand world to life.
Concept. MARKING TIME
Creative Team. Conor Smyth is Creative Director and Designer
CAD Developer. Michael Rudak
CGI Images. Raúl Marín López
Glass Bottle. Estal CUSTOM FID 700ml
Label Material. Avery Dennison Fasson® Lin Fiber FSC®
Transfer Foils. KURZ LUXOR® 334 and LUXOR® 425
Closure. Glass closure by Tapì Group (Delage)
Print Method. Digital print; hot stamping, embossing and debossing with tools by H+M
Print Partner. Watershed Group
Accessories. Metal lettering by Tapì Group (Delage)
NFC Technology. Avery Dennison Circus® NTAG213
