Packaging takes centre stage at Milan Design Week 2025 with Make a Mark, the groundbreaking initiative by Avery Dennison, Estal and Leonhard Kurz. 

From 10–12 April at BASE Milano / Cariplo Factory, the event will explore packaging as an art form, blending design, sustainability, and creativity. 

The exhibition will showcase over 60 international projects, redefining the future of luxury packaging through innovative materials and digital solutions. Talks and panels will cover key topics such as:

• Sustainability and new materials
• Digital technologies and behind the scenes
• Storytelling and brand identity

A Materials Lab will allow visitors to experiment with cutting-edge techniques and solutions.

The event is supported by Tapì Group and Les Bouchages Delage, sponsors of the initiative.