Calcco is a design studio that understands packaging as a tangible art experience. Evolving over more than 35 years under the direction of Sergio Aja, they have transformed their tradition in graphic arts into total mastery of visual narrative. For them, each project is a storytelling space where creativity emerges through textures, finishes and a sensitivity able to connect with the deepest emotions. Their work today is right where impeccable technique meets the capacity to provide each brand with its own spirit.
Over decades of history, the studio has evolved from technical rigor to much more emotional communication. Without leaving behind the precision that defines them, they now focus on other important aspects, especially the search for a meaning beyond the conventional to explore the materials’ limits. At Calcco, packaging is a brand’s first story: an architecture of sensations designed to last, make an impression and be the purest expression of the source.
Concept. 463—The luxury of the ephemeral.
Creative Director. Sergio Aja Iglesias
Creative Team. Anna Hernández Krolikowska, Soraya Manso Angulo, Raúl Barrio Alfaro and Pablo García García
CGI Images. Óbal Estudi
Glass Bottle. Estal CUSTOM 463
Label Materials. Avery Dennison Fasson® rArtisan Blanc FSC®, Tyvek® 54, Cloud White FSC® and MP Plus Matt Silver FSC®
Transfer Foils. KURZ LUXOR® 111005, COLORIT® 99015 and COLORIT® 973
Closure. Zamak closure by Tapì
Print Method. Digital printing; hot stamping, embossing, debossing and textures with H+M tools, high build glossy varnish and inserts
Print Partner. Etilisa Accessory. Custom base by Camarc
NFC Technology. Avery Dennison Circus® NTAG213
