Pocket Rocket Creative United Kingdom Whales are seen as the epitome of peace, wisdom and longevity, while simultaneously showing us hovering at the edge.

With this notion, “The brink”, title of the studio’s original packaging creation, was brought to life under a different light, in a graphic “X” form.

Keen to still convey the partners’ crafts through a different narrative: the opportunity to look back at the Make a Mark editions through the looking glass of Estal, the cleanliness and purity of unprinted white paper of Avery Dennison, and leading to the bright light, a spectrum of colour at the horizon, the foils of KURZ. thisisprc.com