Butterfly Cannon United Kingdom Created from 100% waste by-products, the studio’s original concept “Papil” is all about the ‘Butterfly Effect’ — those small actions, such as the flutter of a butterfly’s wing, that can exponentially change the world.

The design graphically conveys how the flutter of their wings ensures only positive impacts on the planet, with the “X” symbol morphing into the shape of a butterfly, which then expands and emanates outwards, turning the bad into the good. The wasteful into the usable. And the wrong habits into the right actions. butterflycannon.com