Backbone Branding Armenia Backbone is an independent branding agency and creative business partner for clients ready for extraordinary solutions that transform brands.

To deliver such solutions, Backbone digs deep into a brand’s essence and values, clearly understands them, and then injects them into the design. It believes it is the surest way to move beyond design for design’s sake and give consumers a brand that is undeniably relevant and incredibly transforming.

Thanks to that process and approach, the agency has competed with the world’s leading creatives and won many respectable awards. Awards, however, are not its goal. Awards offer confirmation of creativity and appreciation of its works, as well as the credibility that comes from peer recognition. Still, they are a means to acquire more significant challenges.

And that is what makes Backbone get up in the morning—the thrill of working with clients to try and tackle increasingly challenging branding problems that lead to successful businesses.

Concept: ONCE

Credits: Creative Director: Stepan Azaryan
Creative Team: Matt Bartelsian (Brand Strategist), and Nelly Stepanyan (Brand Strategy Assistant)
Glass Bottle: Estal CUSTOM Once 750ml
Label Material: Avery Denisson Fasson® PP50 Top Clear
Transfer Foil: KURZ LUXOR® 220
Decorative Accessories: Backbone Branding
Closure: Signet, Virgin Zamac, Matt Gold, Bespoke Embellishment
Print Methods: Hot stamping and Matt UV Varnish
Print Partner: Eurostampa, Italy backbonebranding.com